Task: To create a new logo in 5 working days. Logo must be related to existing club identity symbols and history.
Story: One day BC “Zalgiris” approached me with an urgent need for help. Their ongoing work with an ad agency did not yield any acceptable results and the deadline was closing soon. We literally had 1 week till the “Zalgiris Insider” platform was promised to be launched for VIP members exclusively. Executives had zero logo concepts on the table to be considered. I jumped in.
LOGO
Coat of arms from the original club logo + symbol of basketball net / letter “Ž”
Use of logo
Logo is used in multiple applications digitally and physically. Webpage, apps, arena ads during basketball club “Zalgiris” games, ads on TV, social media etc.
