Task: To shape a new brand identity for a business that has started in 1991.
Story: Guber Banca changed its business direction and became fully digital bank. I was asked to help with the transition and to create modern yet history filled face of this business.
Icon (brandmark) was created in respect of an old Guber bank branding keeping most iconic lioness motif. Minimal and simple yet powerful message hidden inside hexagon shape. Brandmark is perfect for digital usage, as an app icon, social media channels icon also its bold and memorable to use in press or indoor/outdoor ads.
Video explainer from business owners (Italian language)