Task: To create a new brand from scratch and everything around it - labeling, packaging, chill-bag, car design and more.
Story: Two students had an idea of creating customized nutrition delivery startup. They told their story for me and gave full trust on translating it to the audience. We carefully chose the direction of the brand, main values, created vivid identity which escalated quickly on the social media.
Logo
Pineapple - symbol chosen to reflect healthy life style and proper nutrition - is created using open doors/gates. Gates also can be seen as boxes used for food packaging. Owners also wanted to incorporate a bite on the letters. Symbol as well as wordmark can go separately - depends of media you need to use.
Logo book
Created a logo book (logo usage guide) - an instruction manual detailing how to correctly use logotype.
Chill bag
Created unique chill bag concept. Collaborated with manufacturers in China and worked out perfect brand colors, quality and durability.
Delivery car
Took a while to convince that expensive mirror car wrapping will perfectly reflect the voice of the brand - but at the end owners were more than happy! Level of public attraction and media publicity was bigger than expected. Words on the side of the mirror wrapped car says “Look at me - its time to change”.
Labeling
Worked out all the labeling, color marking scheme, food cards.
Happy owners
pineapples and aprons.