Task: To refresh outdoor and indoor billboards, ice cream trolleys, correct overall identity and brand navigation.
Story: The famous Copenhagen Ice Cream House, which has been operating for over 12 years, gave the task to update its signboards, gadgets and identity. It was essential to keep pastel colors and a sense of the past. All work had to be done adapting to a very busy work schedule and a large flow of customers.
Main sign
Almost 4 meters long product from expensive aluminum, tempered black glass and neon tubes. Glass was molded and holes in it were drilled on a special order. Everything had to be designed and manufactured with an accuracy of a millimeter, since the holes in the glass cannot be drilled again. All components had to be assembled and transported with special care - the glass could be easily shattered, and the neon tubes could stop working from the slightest impact. The intense coordination and design work lasted for several months.
Street sign
Not less complicated work of aluminum, protective organic glass and neon tubes. It replaced the pretzel that hung there for almost 50 years. Double-sided sign with different light animations. Beside the word Is (ice cream), this waffle and a gelato dip is lighting one after another. The colors of the Neon tubes and aluminum paints are tightly matched to the color of the entire brand. The sign is protected from vandalism or birds by protective transparent glass barrier.
Changes: In the photos below, you can see the appearance of the ice cream house before and after the project. The client was very pleased, the Copenhagen press wrote about the changes, and visitors took and shared many pictures on social networks.
Spices: The longevity of the signs was one of the main goals for me. I used natural and durable materials - glass, aluminum, neon tubes and multi-layered dyeing. Four different companies participated in the production of these signboards. The signs were manufactured in Lithuania, delivered and installed in Copenhagen. During the work, a lot of delicious gelato ice cream was consumed..
Another work, that was somewhat smaller, but very unique and demanding for me and my colleague, was a restoration of an old ice cream trolley. As you see below, we raised it to a new life.
There was no shortage of additional works; you can see few of them below.
Special thanks to my colleague Mantas Rainys and UAB Nestanda and partners for their efforts and the excellent result.
