Task: To create a new international brand from scratch. Huge scope of work included brand identity, stationary, brandbook, labeling, web design, banners, signage and so on.
Story: A like minded group of business people wanted to launch a company that provides smart probiotic solutions. Starting in Scandinavia then launching product lines in Lithuania and Italy. These probiotic solutions supposed to differentiate in 3 distinct niches but also to have unifying brand image. My work included not only the creation of the general image solutions but also lots of problem solving with five board members in three different countries under the tight deadlines.
LOGOs
BIO BALANCED corporate brand is the BIO BALANCED logotype composed in four official ways. General business group, Home, Air and Agro. The key figure of this brand is balance expressed with four gradients between eight colors. Its not just a separation between product groups but also a distinctive feature and a symbol. The key symbolism and the message – positive transformation and reach of balance at different mediums while using BIO BALANCED products. Boxed structure symbolizes a window to better experiences.
Brand book
Created a brand book (corporate style guide) - an instruction manual detailing a brand's personality. This one has brand voice, logotype concept, corporate style use explained in details as well as IT solutions created and more.
STATIONARY
Stationary included invoice, letterhead, power point templates, business cards and email signatures. Everything was ready for distribution & use throughout multiple countries for multiple users.
IT SOLUTIONS
Web page & E-shop. Company had their own programmer so I was preparing web page design & its components (banners, icons, layouts & etc) for him.
Some initial banners & illustrations made.
LABELING
Labels created for dozen different products.
