Task: To create a new brand, to change previous name and identity.
Story: The girl band 4 Roses, who had this name for more than 4 years, decided to change their name and identity. As the number of members declined, the existing name no longer represented the group. They needed something universal. The group already had a lot of fans and was well known in Lithuania, so all the changes had to be well thought out and careful.
The name: We left the word "Roses" to keep the taste of the original concept and pay tribute to the old fans of the group. We added "Queens" - this word combines the core values f the group, exaggerates the woman, and also emphasizes the uniqueness of each group member. "Queens of Roses" - the trio that represents quality music, respect and grace.
Logo: Minimalist, feminine and graceful. A unique crown made of a single line is the symbol of the unity and harmony of three women. Hexagon is a stylized and minimalist symbol of a rose blossom, which also symbolizes communication, balance, unity, equality, perfection, integration.
Process: Over 50 logo concepts were hand-drawn, discussed and selected the best, then digitized it. Works were published in the press, social media and television.
Identity: Selected primary colors - Golden, Pink and Dark Green – that match the name and values f the group. Prepared business cards, presentation of the group, murals, stickers, correspondence, social media materials, pictures were edited.
